• Morgan Driving Tours

    Morgan?Driving?Tours give you the chance to experience some of?Britain’s?best roads and?most spectacular?scenery from behind the wheel of the?iconic?Morgan Plus Four.?

    Our range of?tours?have been?meticulously planned to?take you through the most incredible regions England and Wales have to offer, on roads perfectly suited to the involving Morgan driving experience.?

    You’ll stay at some of the finest boutique hotels, and eat at outstanding gourmet restaurants and pubs. During the tours, you’ll?enjoy exclusive activities, such as a VIP tour of the Morgan factory.

    Whether you’re coming from abroad or within the UK, all you need to do is arrive?– we take care of everything else.?At?your first night’s hotel, you’ll receive a detailed ‘roadbook’ with all the information you need,?and a GPS with every?days’ routes pre-programmed.?

    On the morning of?departure?we’ll be there to talk you through everything you need to know?– such as the operation of the vehicle features –?and answer all of your questions.?Your Morgan Plus Four will be waiting for you, fully prepared,?fuelled and ready to take to the road.?

    The Morgan Plus Four

    The all-new Morgan Plus Four has been chosen specially for Morgan Driving Tours. It’s the consummate all-rounder and, as Morgan’s most popular model, represents the epitome of the brand.?

    Launched in March 2020, the all-new Plus Four continues the lineage of its predecessor, the Plus 4, which was first made in 1950. The?distinctive styling?remains and, like every Morgan car before,?it’s?hand crafted using our core materials of ash wood, aluminium and leather.?

    But under the timeless bodywork is the all-new bonded aluminium CX-Generation platform, offering superb strength while maintaining the model’s famous light weight. This makes it more refined?for long-distance touring, and retains the direct handling that has always been a feature of the car.?

    The improved packaging provides more passenger and luggage space, while ingress and egress is easier than ever before, and a higher level of equipment is included as standard.

    Tour One: Cotswolds and Snowdonia tour with Morgan factory visit

    Our Cotswolds and Welsh?mountain tour?takes?you on an incredible scenic route that combines the?chocolate-box?villages of the Cotswolds with some of the finest and mostdeserted mountain drives in the UK. It includes the Snowdonia National Park in North?Wales,?and the Brecon Beacons region in the south.?You will?visit?the Morgan?factory?in Malvern, where?you’ll be taken on a?VIP tour.?


    • Use of the all-new Morgan Plus Four for the duration of the tour?
    • Four?nights?handpicked luxury boutique hotel accommodation,?breakfast and parking included?
    • Dinner on night of arrival, other nights?tables pre-booked?
    • Meet and greet, tour walkthrough and car handovers in Bath, plus on-call support?
    • Roadbook and programmed GPS, with scenic route including all stops?
    • Private guided factory tour and lunch at?the?Morgan?factory?
    • Clay?pigeon shooting experience in mid Wales?

    £3150 per couple

    If making an international visit, arrive into London Heathrow airport. From Terminal 5, catch the train to the historic city of Bath. For arrival by car, valet parking is available.

    Check-in to the boutique?Roseate Villa Hotel where you will be staying – your welcome pack and ‘roadbook’ will be in your room. Enjoy the afternoon in the historic city, followed by an inclusive welcome dinner at the award-winning Olive Tree restaurant.

    The following morning you will be greeted personally at the hotel for your tour walkthrough and handover of your Morgan Plus Four. After ensuring you’re all set, and an on-call communications channel is set up, you will be on your way. Just two motorway junctions later you are in the sweeping roads of the Cotswolds. There’s no stress or city traffic to negotiate – just hit the road.

    Today’s drive takes you on a delightful run, south to north through the heart of the Cotswolds – famous for small hamlets, picture-postcard village greens and fine inns. This journey will showcase all that is quintessentially English in this bucolic part of the country. The three-hour drive takes in one of the most scenic routes in these parts, the B4632, passing through half a dozen wonderful villages, and stops for lunch along the way. You then head directly to the Morgan factory in Malvern, where you will be welcomed for an afternoon tea and cakes, and a tour of the factory itself. Your overnight stay is at Fishmore Hall Hotel & Spa.

    Today’s drive is all about experiencing what can only be described as some of the finest driving roads in the UK, as you criss-cross the spectacular Snowdonia National Park. These are roads famously driven by the likes of Evo and Top Gear when testing cars – the road surfaces are some of the most exemplary in the UK and the light traffic makes?them a delight to drive. Along the way you will enjoy lunch in the heart of the mountains, visit several?places?of historical significance?–?including the castle of?Dolbadarn?–?in addition to passing some of the most beautiful natural sights in Wales, such as the?Glyder?Fawr?Rocks. After completing the loop,?we’ll?turn south and head just outside the Park for your third evening, staying in the delightful village of?Llanbrynmair?and one of the most exclusive B&Bs in the UK, the recently opened Royston,?winner of the Sunday Times Best Hotel in Wales. Later that afternoon, you?have the opportunity to?experience?clay?pigeon shooting.?

    The final drive takes you south from?Llanbrynmair, with a first port of call at the Elan Valley,?one of the best kept secrets in Wales. You will drive a delightful loop around the lake. Next, we?turn south towards the Brecon Beacons National Park where you will encounter another series of?jaw-dropping?mountain?roads, including the most famous of them all,?the Black Mountain Pass. Stop for lunch in the heart of the National Park,?with views across the peaks.?Next,?we?turn east and head back into England, crossing the Seven Bridge before arriving?back?in the city of Bath,?where the tour ends,?at the Roseate Villa Hotel in Bath

    Enjoy a final day in the historic city of Bath, before finishing your break?

    Tour two: The Dales, Pennines and lakes ‘Big Three’ tour

    Some of the most scenic natural areas and parks in the UK are clustered together just north of Manchester. Our tour of the ‘Big?Three’ Parks of?northern England takes in the Yorkshire Dales, famous for its stone walled landscapes, fine beers and Wensleydale cheese. Then onto the Pennines, synonymous with dramatic waterfalls and rare limestone quarries, and the Lake District which,?as the name may implies, is known globally for its breathtakingly beautiful lakes interspersed with farreaching views and wild hilltops.?

    Package includes?

    • Use of the all-new Morgan Plus Four for the duration of the tour?
    • Four?nights?handpicked luxury boutique hotel accommodation,?breakfast and parking included?
    • Dinner on night of arrival, other nights?tables pre-booked?
    • Meet and greet, tour walkthrough and car handovers in Manchester
    • Roadbook and programmed GPS, with scenic route including all stops?
    • Shooting excursion in the Pennines?
    • Boating or Wordsworth excursion?in the Lake Districts?

    £3855 per couple?

    Manchester is one of the most vibrant and exciting cities in the UK,?with numerous awardwinning restaurants, a wide range of cultural sights and districts such as The Northern Quarter, and the trendy Ancoats?neighbourhood. It has?a plethora of shops, bars and architecture to meet a variety of interests. Spend your first night at a restored, turn-of-the-century textile mill, now home to?the Dakota Hotel, Manchester dining at?its?bar?and?restaurant.?

    Heading out north from central Manchester towards the Yorkshire Dales, you pass the famous Lancashire cotton mill town of Burnley.?From here?you drive?along picturesque valleys and through?archetypal?English towns,?including?Hebden Bridge,?where you can explore the Hardcastle Crags.?

    Now heading north again, the drive moves into the Yorkshire Dales where you will check into The Devonshire Fell. After leaving your luggage at the hotel, embark on an exhilarating circular drive in the afternoon passing through Pateley Bridge, alongside the?Gouthwaite?Resevoir?with its?dry stone?wall perimeter and expansive views of the Nidderdale?ANOB (area of natural beauty).?There is?also?the opportunity to visit the famous Black Sheep Brewery for a factory tour?and?a chance to stock up on some of the best beers the UK has to offer. Pushing onwards further into the Yorkshire Dales?National Park, divert slightly away from the main loop and visit the Wensleydale Creamery,?of Wallace and Gromit fame.?The last part of the circuit features a favourite stretch of the B6160 at?Kidstone?Bank.?Finally?you return to The Devonshire Fell for a hearty meal in the hotel, ready to take on the open road again the next day.?

    Today you’ll leave The Devonshire Fell hotel after a filling Yorkshire breakfast and move northwards, experiencing some of the best driving roads the county has to offer and taking in the sights of the North Pennines AONB. The region offers up a landscape of open heather moors and peatlands, attractive dales and hay meadows, where tumbling upland rivers pass through woodland. The drive from the hotel to the stone hamlet of Thwaite is simply unforgettable – you’ll have a hard time keeping your eyes on the road, such are the views from this twisting pass.?

    From here cross into the North Pennines where the next stop is the famous High Force Waterfall on the River Tees in County Durham. A spectacular sight mirrored in the incredible driving roads immediately ahead of you, after which you reach Lord Crew Arms, your hotel?stop?for the night. Drop your luggage off here, but head straight back out onto the road.?The A686 takes you high up into the Pennines before dropping down into?Bearsbridge?where the Whitfield Village Pantry will serve you a cup of tea and a slice of?cake.Turn?east and cross over the hills towards Allendale Town before another change of direction sees you driving southwards to?Rookhope?before picking up the A689 that follows the River Wear.?You reach the?Killhope?Lead Mining Museum, and from here the drive takes you back to the Lord Crew Arms, completing the circuit and earning you a hearty dinner in the Inn’s famous restaurant.?

    Day 4 takes?you from Alston House to the?world famous?Lake District National Park. In among the stunning hills and water-filled valleys are many great driving roads. Passing the highest peak in the Pennine Hills, Cross Fell to your south, your next destination is the iconic Pooley Bridge Boat House at the head of Ullswater. Make sure you stop here for a photo before heading onwards, hugging the shores of the lake for its entire length,?and?passing many waterfalls and rivers that make this area so famous. After Ullswater the mountains close in and you’ll take on the impressive?Kirkstone?Pass before dropping down into?Troutbeck?Bridge and Lake Windemere, finally reaching Ambleside where the Rothay Manor Hotel awaits you. Drop off your bags and decide on your plans for the afternoon. Either drive a loop of Lake Windermere and Lake Conistone, or perhaps take a boat excursion on Windermere to appreciate the views from another angle.?

    For the final?day, you will start by heading away from the?lake and reach the quintessential village of Hawkshead. From here the road takes you briskly towards the forests of High Stott Park before dropping?down to Lake Windemere again at?Newbry?Bridge. Deviate off the main route and stop at The Boathouse Café for a morning coffee on the southern shores of Windemere.?

    After coffee, another change of direction sees you take on the Fell Foot Brow and then the sweeping curves of?Hyning?Brow. Now heading south, you’ll soon leave the Lake District and pass into the Forest of Bowland AONB, an area that seemingly time forgot.?Fortunately?there are still some great eateries, including the George and Dragon Inn. Next up,?Lythe?Fell Road brings you into sparse and rugged scenery, crossing the remote Cross of Greet Bridge and up over the hills, all the while flanked by the region’s typical?dry stone?walls. Stop off at the Nick of Pendle, a spectacular?view point?high up on Pendle Hill – the perfect place for a lunch on the road, looking northwards over the drive you’ve almost completed. From here the route takes you back into Manchester for the late afternoon, where you’ll stay at?the Dakota Hotel?once more.??

    Enjoy a final day at leisure in Manchester, before continuing with your onward plans


    Tours?include?the?hire of an all-new Morgan Plus Four; accommodation including breakfast and parking; dinner on night of arrival; a meet and greet, tour walkthrough and car handover at the start of?your?tour; on-call support; the roadbook and use of?pre-loaded?GPS; and certain activities (depending on tour). Other meals and fuel are not included.?

    The tours are run on behalf of Morgan?Motor Company?by Ultimate Drives, an established and experienced?provider?of UK and European driving tours?

    Currently, only the Morgan Plus Four is available on these tours.?The Plus Four is enjoyed for touring by our customers all over the world?

    If you have to cancel, the initial booking deposit is non refundable.? If your final balance has been paid, an amount may be refundable, this is determined by the date of your cancellation.? Where possible, we can work with you to re-schedule the trip, and in this situation try to keep any non refundable amounts to the absolute minimum.? Please use the enquiry form below if you have further questions regarding our cancellation terms.

    While there is increased luggage space in the?all-new?Morgan Plus Four, we recommend no more than two large soft bags and two smaller day bags

    The cars available for Morgan Driving Tours are equipped with the engaging six-speed manual gearbox, but an automatic variant is available on special request. Please let us know at the time of booking if an automatic is required?

    We can upon request advise the colours and specifications of cars available on the fleet. However, while every effort will be made to allocate your preferred car, we are unable guarantee availability.???

    The cars are fully insurance against all damage, with a £2,000 excess?

    At the moment, just the two listed tours are available. However, we hope to offer more tours in due course, including overseas?trips?to Europe?

    The main elements of the tour – tour planning, car hire, accommodation, excursions are mostly unaffected regardless of whether one or two persons are travelling, therefore the price of a single traveller is very similar to a couple. However, there is a 5% reduction applied to take account of the reduced number of breakfasts and excursions during the trip.

    Due to insurance stipulations for the Morgan Plus Four, any driver must be aged between 25 and 75. However, there are no age restrictions for non-driving guests.

    Morgan Driving Tours are not group tours, they are designed for independent travel and there may or may not be other guests of Morgan driving the?routes, or?staying in the hotels at the same time as you.?

    However, if you are booking with friends – or you make friends with other guests during the tour –you are welcome?to travel together?

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